Topic

The AI Revolution in Software Development: Consulting Between Hype and Reality

Abstract

A year ago, we were debating whether AI would change software development. That debate is over. The question now is how to actually work with it.

Georg Braunbeck and Nabil Jabareen are consultants at iits-consulting, a firm of over 150 specialists working on custom software projects across Germany. No off-the-shelf solutions, no one-size-fits-all templates. iits-consulting's mission is to understand what makes each client unique and build software that fits exactly that.

We'll get into how we use coding agents in real projects, how we keep up with a field that moves faster than any tech stack we've worked with before. As a concrete example, we take a deep dive into one of our computer vision projects, walking through the challenges, decisions, and lessons learned.

Speaker

Dr. Georg Braunbeck and Nabil Jabareen

Date and location

25.03.2026, 5 pm, K001 OTH Regensburg 

Topic

Target Costing & Design to Cost in High Volume Industrial Product Development

Abstract

The keynote lecture “Target Costing & Design to Cost in High Volume Industrial Product Development” addresses how organizations can effectively control product costs, which is one of the key processes in high volume product development especially during quote phases. It begins with the definition of terms and describes why the process is so complex. In the following calculations are introduced by example of an Airbag Control Unit and compared with an iPhone. Going through the process step by step questions are answered how to set market price, determine the gap between target and actual costs and how to close it. Product benchmarking as well as the important role of SW development in the process will be tackled during the presentation and how product and development costs are influenced. The lecture concludes by summarizing the content and finalizes with the key take aways.

Speaker

Helge Graßhoff is an executive and technology leader with more than two decades of experience in research, development, and innovation within the automotive and optoelectronics industries. He currently serves as Head of Development Europe for Body Controllers and Seat Control Units at Aumovio, Regensburg. Here he is responsible for driving European application development projects for OEMs like VW, BMW, Mercedes, Renault and others, containing  system & function development same as industrialization of high volume electronics until start of production. Prior to this role, he held leadership positions at ams OSRAM group as CTO same as several leading engineering roles at Continental Automotive Technologies, focusing on electronics and software for safety applications like ADAS sensors and Airbag  Control Units. Graßhoff’s career is characterized by a strong balance between technical expertise and organizational leadership. In addition to his R&D leadership, he is deeply engaged in advancing processes & methods like ASPICE, ISO26262, EN9100 and others for systematic improvement of corporate product development processes, bridging innovations towards practical industrial application.

Date and Time

June 16 5:30pm K002, OTH Regensburg